Contracting professionals who are used to analyzing prices for products will find that pricing services comes with a unique set of challenges and pitfalls. This can get even more complicated when acquiring services that are not solicited on a competitive basis. How do buyers determine that a   provider’s proposed pricing is fair and reasonable when it’s the only proposal in hand? Similarly, how do sellers decide how do sellers land on a reasonable price without any apples-to-apples comparison?   This webinar will explore the applicability of FAR-based price analysis techniques and how to apply them to a  non-competitive services environment, including specific tools, techniques and market research strategies.